In our fast-paced world, every word must count, because readers won’t be patient for long.
Today’s audience doesn’t want a hundred pages of fluff before the good stuff. Give the news in ninety seconds. Show Sunday’s football highlights in a minute. In twenty-five words or less, tell what your book is about. “Short and to the point” makes them happy.
Tamara Lowe shows how a one-minute rhyme can have more impact than a one-hour sermon.